BRAVO,  Doug.
There's no way I could put this any better.
It's an excellent guide for not only succeeding but also achieving happiness!

---------------------------------------------------------------------------------------------
On Tue, 6/23/15, Knapp <xxxxxx@gmail.com> wrote:

 Subject: Re: [TML]Question
 To: xxxxxx@simplelists.com
 Date: Tuesday, June 23, 2015, 12:32 AM

 Greg
 My
 name is not Kurt. :-) I have also not called
 anyone an idiot. I have also not called anyone
 arrogant.
 If you
 can't communicate then you might as well not do anything
 with anyone else because they will not receive your message.
 If I talk to you in Chinese then it is no wonder that you
 don't understand me, assuming you don't speak that
 language. Communication skills are basics, like writing and
 math. You can't work effectively with others, if you
 can't present your message in a way that they receive
 and appreciate your message.
 A quote that I think would help you,
 that I found today as I read this marketing book,
 "Everybody Writes"
 Utility means you clearly help
 your customers do somethingthat matters to
 them—you help them shoulder their burdens,you
 ease their pain, or you help them make a
 decision.
 Inspiration means your content
 is inspired by data or it’s creatively
 inspired (or both). It’s fresh,different,
 well-written, well-produced, nicely
 designed—and it feels like it could come only
 from you. Empathy means
 you relentlessly focus on your customer. Youview
 the entire world through his or her
 eyes—because,remember, everything the light
 touches is content.
 Utility × Inspiration × Empathy =
 Quality Content
 The multiplication signs are
 important, because if the value of any oneof
 these things (Utility, Inspiration, or Empathy) is zero,
 then the sum ofyour content is a big fat zero,
 too. 
 If your
 CONSUMER (not you) does not perceive Quality Content then
 they will blow off you and your ideas.You will
 never get them to change and you might as well not even try.
 Learn to communicate, if you want to succeed.
 You do need marketing in every
 aspect of your life. You are always selling ideas to others.
 You are always trying to communicate with others. Marketing
 is all about getting others to see and understand your
 viewpoint.
 --

 Douglas E Knapp

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