Date: Fri, 28 May 1999 15:28:00 -0400
From: Lynda Kresge <lkresge@FAS.HARVARD.EDU>
Subject: ALA Conference program: "Marketing to Libraries for the Millennium"

LIBRARIANS, VENDORS, AND PUBLISHERS TO REVIEW
THE LANDMARK THIRD INDUSTRY-WIDE SURVEY OF
LIBRARY MARKETING PRACTICES AND TRENDS

The joint committee of the Association of American Publishers
(AAP) and ALCTS is pleased to announce, "Marketing to
Libraries for the Millennium", an all-day program to be held on
Sunday, June 27th, 1999, at the ALA Annual conference in
New Orleans.  It will be held in rooms R02-05 in the Morial
Convention Center, beginning at 9 a.m.

Promising to be a "standing-room-only" event marking the
official release and analysis of the fully-tabulated data of the
first major library marketing survey in twelve years, the
program will examine the results of the just-completed joint
AAP/ALCTS marketing survey of librarians, publishers, and
vendors.  The program will also compare/contrast the findings
with those from surveys conducted in 1975 and 1987.

Unique in that it canvassed the "triangle" -- librarians,
publishers, and vendors -- with each segment asked to provide
its perspective on the current marketing practices to libraries,
the 1999 poll generated a high rate of response, allowing
detailed analysis which should enable publishers and vendors
to learn how to more effectively meet the needs of librarians.

Program highlights will include:

"Compare & Contrast": Interpreting the results of the 1999
Survey, Hendrik Edelman, Information & Library Studies,
Rutgers University.

"Triangle Talk": publishers, vendors, and librarians speak out
on what the survey tells us about changes in the market and
needs for the future.

"Selling and Promoting to Libraries": what are publishers and
vendors doing to reach libraries, and what is working/not
working?

"Cyberspace and Book Selection"

"Buying from Publishers and Vendors": how libraries decide to
buy and from whom.

Pat Schroeder, President and CEO, Association of American
Publishers, notes that the program "will be essential for
publishers and vendors who want to know more about
marketing to libraries, and for librarians who want to
know more about the marketing practices of vendors and
publishers."

For more information contact Mary Ucciardi
(mucciardi@publishers.org) or consult the ALCTS web at
http://www.ala.org/alcts/events/programs/index.html#aap