---------- Forwarded message ----------
Date: Fri, 27 Oct 1995 09:55:55 EDT
From: Laura A. Ralstin <LRalstin%CORPCOMM.EBSCO@ISS.EBSCO.COM>
Subject: FW: Neighborhood Periodicals

In order to avoid any possible confusion, I want to clarify an EBSCO
service that Steve Murden alluded to in his message regarding
Neighborhood Periodicals Lists. EBSCO Industries, the parent company of
EBSCO Subscription Services, EBSCO Publishing and EBSCOdoc, has a
separate division called Directional Advertising Services. This company
approaches small businesses in cities throughout the United States to
see if they are interested in sponsoring a popular magazine reading
service for local libraries and local businesses' reception rooms.
Sponsors underwrite the cost of a magazine rack and several
subscriptions placed in the library or reception room in exchange for
an advertising message on the plastic binders that cover the magazines.
As Mr. Murden pointed out, this service often gives libraries or small
businesses the gift of popular magazine subscriptions that might
otherwise be unavailable to patrons. This service is not related in any
way to the EBSCO Subscription Services serials management service,
which is why libraries that do not order titles through EBSCO might
have materials supplied through EBSCO Industries in their reading rooms.

Laura Ralstin
Communications Coordinator
EBSCO Subscription Services

(original message from Steve Murden follows)
----------
From: "SERIALST: Serials in Libraries Discussion Forum"
To: Multiple recipients of list SERIALST
Cc: "SERIALST: Serials in Libraries Discussion Forum"
Subject: Re: Neighborhood Periodicals Li (Steve Murden)
Date: Wednesday, October 25, 1995 11:55AM

---------- Forwarded message ----------
Date: Wed, 25 Oct 1995 10:39:47 -0400
From: Steve Murden <SMURDEN@GEMS.VCU.EDU>
Subject: Re: Neighborhood Periodicals List (2 messages)

I'm not sure if we are participating in the same program, but it
sounds similar.  We are receiving 7 or 8 titles at our medical
library, through an Ebsco program (and they're not even our
vendor).  They are supplied courtesy of WalMart.  We, however, got
to pick the titles from a list that was supplied to us.  It was all
handled by our Collection Management Dept., so I don't know the
particulars behind it.  I do know that they supplied us with
plastic display binders that are imprinted "Congratulations on
joining the nations [sic] most trusted profession.    Virginia
Commonwealth University College of Pharmacy    This magazine is
provided for your reading pleasure by WalMart Pharmacy."

We have been able to get popular-reading titles that we could not
afford to purchase for the medical library.  Some of them seem to
be fairly heavily used.

Steve Murden
VCU
smurden@gems.vcu.edu