Commercial Digest, a once a week digest of messages containing
informational content from commercial bodies (i.e., publishers, vendors,
agents, etc.)

This week's digest contains one message:

(1) PCG partners with Ringgold to extend new Targeted Institutional
Sales Program to Publishers

(1)-------------------
Date: Thu, 22 Mar 2012 19:28:43 +0000
From: Emilie Delquie <edelquie@pcgplus.com>
Subject: PCG partners with Ringgold to extend new Targeted Institutional
Sales Program to Publishers

Publishers Communication Group partners with Ringgold to extend new
Targeted Institutional Sales Program to Publishers

  March 22, 2012 - Cambridge, MA, and Beaverton, OR - Sales and marketing
service provider Publishers Communication Group (PCG) and information
supply chain consultancy Ringgold, Inc. announce a new partnership to
leverage their respective strengths in creating a high-impact sales
service for publishers.  The two firms are combining their unique
expertise to offer the Targeted Institutional Sales Program, providing
authoritative data and proven sales tactics for publishers seeking new
inroads to library markets around the world.
 
Ringgold enables publishers of scholarly and professional content to
analyze their own subscriber base and target prospects in the wider market
with the Identify database. Identify organizes and classifies more than
280,000 institutions and over 350 consortia, and each institutional entity
is assigned a unique identification number to disambiguate organizations.
PCG is an industry-leading sales and marketing consulting firm delivering
specialized outreach programs for scholarly content to libraries and
consortia via local networks in Europe, North America, Latin America,
India and China.

With this service, publishers can take maximum advantage of both
Ringgold's authoritative market data and PCG's local sales and language
expertise. Consultants from both companies will work closely with
publishers to uncover new prospects from Identify, and develop a tailored
sales campaign to be executed by PCG.

Emilie Delquié, Vice President of PCG said "We are excited to enter this
partnership and see it as a real opportunity to provide a comprehensive
promotion service for publishers.  Ringgold's market intelligence is
second to none in the industry and our local teams in the UK, US, Brazil,
India and China are in the best position to connect publishers with the
highly qualified prospects this service identifies."

Laura Cox, Vice President of Sales and Marketing at Ringgold commented:
"As our database now holds a vast array of information covering all the
markets for scholarly and online content we are delighted to find a
partner as fitting as Publishers Communications Group to utilize this
valuable data on behalf of publishers. PCG has the sales and marketing
connections and experience publishers need to maximize their potential."

###

About PCG:

Publishers Communication Group, Inc., a division of Publishing Technology,
is a full-service marketing and sales consulting firm with locations in
Boston, Oxford, São Paulo, New Delhi and Beijing. PCG was established in
1990 as a resource for scholarly publishers to more effectively work with
the global library market. PCG offers international multi-lingual
telemarketing services, qualitative and quantitative marketing research,
customer services operations based in the UK, US, Brazil, India and China,
sales representation and strategic consulting.

Visit www.pcgplus.com, PCG+ blog at www.pcgplus.wordpress.com.

 

About Ringgold:

Ringgold is based in Beaverton, Oregon, and London, England. Its mission
is to help publishers and intermediaries improve their marketing while
reducing costs in supplying products and services. Ringgold has developed
two databases focused on publishing: Identify and the Consortium Directory
Online - both providing unique identification of organizations subscribing
to print and electronic information.

Visit www.ringgold.com
 

Contact

Emilie Delquié
Vice President
Publishers Communication Group,
a division of Publishing Technology
T: + 1 617 395 4090
F: + 1 617 354 6875
edelquie@pcgplus.com