NEW ALPSP workshops in North America.

With a maximum of 20 delegates per event our workshops are
personal and highly participative, with plenty of time for
questions and answers incorporated into each programme.

‘ALPSP training courses are our first choice: they provide
small group interactive training using real publishing staff
as trainers. The courses are relevant, affordable and
related to real publishing experiences’

We currently have places remaining on all events:

30 Sept 09 - Web 2.0: Why it matters and what you need to
know - a practical guide,  Washington DC

This hands-on course will clear away any perceptions that
Web 2.0 is a mix of confusing jargon and technology, and
demonstrate how Web 2.0 thinking and tool use can help
publishers to become more successful.

http://www.alpsp.org/ngen_public/article.asp?aid=83471

1 Oct 09 – Creating High-Impact Marketing, Washington DC

Successful, result-orientated marketing involves creating
high-impact online and print material. High-impact material
can help build brands, develop customer loyalty and generate
revenues.

Receive an additional 15% discount if you register for both
Web 2.0 and Creating High Impact Marketing workshops. ***

http://www.alpsp.org/ngen_public/article.asp?aid=83479

4 Nov 09 -  The Editorial Office, Washington DC

This is an introductory, highly participative, course for
those new to the editorial side of journals publishing.
Participants will gain a broad overview of the workings of
the editorial office in both non-commercial and commercial
publishing companies.

http://www.alpsp.org/ngen_public/article.asp?aid=76977

5 Nov 09 – Understanding Journal Metrics, Philadelphia

Do you really  know what an Impact Factor is? Many of us
think we know, but do we really?  Two of the industry’s
leading experts will share their knowledge and help bring us
to the next level.

http://www.alpsp.org/ngen_public/article.asp?aid=76731

17 Nov 09 - Fundamentals of Journals Finance,  Philadelphia

What do all those financial terms mean? Can you make any
sense of the financial information provided to you? This
workshop will provide an in-depth look at journal finances
with an overview of profitability, revenue streams and
expenses.

http://www.alpsp.org/ngen_public/article.asp?id=&did=47&aid=76991&st=&oaid=-1

18 Nov 09 – Licensing Digital Content, Washington DC

This workshop will outline the development of electronic
licensing and how it relates to primary product sales,
secondary sales and copyright.

http://www.alpsp.org/ngen_public/article.asp?id=&did=47&aid=83714&st=&oaid=-1

19 Nov 09 - Project Management for Publishing Washington DC

Today, every part of the publishing process is subject to
change.  How well we manage the change determines our level
of success.   Introduction of appropriate project management
methods can help you gain control over an unwieldy project
and increase your chances of a winning result.

http://www.alpsp.org/ngen_public/article.asp?id=&did=47&aid=82965&st=&oaid=-1

To register online: alpsp.allenmm.com
Email:  Isabel.czech@alpsp.org
For general information on ALPSP training:
www.alpsp-training.org

Amanda Whiting
Training Coordinator
Association of Learned and Professional Society Publishers
email: training@alpsp.org, telephone: 01865 247776
www.alpsp.org

Marilyn M. Carney
Publicist, NASIG, Inc.
mmcarney@waketech.edu