Subject: FW: ALPSP North American Training Courses 2009 From: "Acreman, Beverley" <Beverley.Acreman@tandf.co.uk> Date: Wed, 5 Aug 2009 15:58:40 +0100 **apologies for cross-posting** ALPSP is pleased to announce a range of forthcoming training workshops and seminars organised by its North American chapter. Summaries are below, with links to more information. For details see www.alpsp-training.org or contact Isabel Czech, Executive Director ALPSP North America, Isabel.czech@alpsp.org 1. Web 2.0: Why it matters and what you need to know - September 30, 2009, Washington DC 2. Creating High-Impact Marketing - October 1, 2009, Washington DC 3. The Journal Editorial Office - November 4, 2009, American Geophysical Union, Washington DC 4. Understanding Journal Metrics - November 5, 2009, University City Science Center, Philadelphia ********************************* Web 2.0: Why it matters and what you need to know For details: http://www.alpsp.org/ngen_public/article.asp?aid=83471 Date: Wednesday, September 30, 2009 Tutors: Terry Hulbert, Director of Business Development, American Institute of Physics Anna Jester, Product Marketing Manager, Allen Press Who Should Attend: This hands-on workshop is suitable for non-technical staff who have responsibility for communicating with customers in the widest sense (buyers, potential buyers, readers, authors and referees), building communities, or driving business developments within their organization (e.g. marketing staff, publishers, editors, product managers, and business development staff). Overview: Web 2.0 principles and practices can allow publishers of all sizes to communicate and engage effectively with customers and communities in ways radically different from traditional marketing relationships, resulting in true two-way communication. This practical hands-on workshop will clear away any perceptions that Web 2.0 is a mix of confusing jargon and technology, and demonstrate how Web 2.0 thinking and tool use can help publishers to become more successful. Program: ➢ How to use the tools available in Web 2.0 and what they can do in terms of reaching communities and receiving individual feedback from existing and potential customers ➢ Gain a practical sense of how to build and utilize such tools as wikis, blogs, feeds, and podcasts (and more!) ➢ Understand what people are searching for and see how Web 2.0 can deliver it. Learning Objectives: By the end of the workshop attendees will be able to understand what tools are available and what they can do in terms of reaching communities, and receiving individual feedback from existing and potential customers; have a practical sense of how to build and utilize such tools as wikis, blogs, feeds, and podcasts (and more!); understand what people are searching for and see how Web 2.0 can deliver it *********************************** Creating High-Impact Marketing For Details: http://www.alpsp.org/ngen_public/article.asp?aid=83479 Date: Thursday, October 1, 2009 Tutors: Janet Fisher , Senior Publishing Consultant, Publishers Communication Group, Inc. Melissa Blaney. Lead Web Analyst, Web Innovations, ACS Publications Chris Beckett, Vice President, Sales and Marketing, Atypon Who Should Attend: Marketing professionals who have responsibility for the design and production of both online and print marketing materials. The workshop is suitable for both those relatively new to marketing and also those with some experience who are looking to refresh their understanding and use of design and copywriting in marketing communications. Overview: Successful, result-orientated marketing involves creating high-impact online and print material. High-impact material can help build brands, develop customer loyalty and generate revenues. Program: ➢ The differences between online and print design ➢ What is design? Basic building blocks ➢ Headlines, hooks, body and close - copywriting structure ➢ Increasing the impact of copywriting by using motivations ➢ Words as design elements ➢ How to use images to convey marketing messages ➢ Communicating brand values in marketing campaigns ➢ Briefing a designer and working with printers ******************************************* The Journal Editorial Office For details: http://www.alpsp.org/ngen_public/article.asp?aid=76977 Date: Wednesday, November 4, 2009 Tutors Evelyn Jabri, Senior Acquisitions Editor, American Chemical Society Nancy Winchester, Publications Director, American Society of Plant Biologists John Long, Managing Editor, American Society of Plant Biologists Who Should Attend: This is an introductory workshop suitable for editorial assistants, editorial administrators and anyone who has one to two years' experience in an editorial administrative capacity. Overview: Participants will gain a broad overview of the workings of the editorial office in both non-commercial and commercial publishing companies. This workshop is highly interactive and the emphasis is on practical problem solving and sharing of experience. Participants will be able to see how they can help to improve and shape the journals they work on and will learn best practices from peers. Program: ➢ Brief overview of the journal's publishing business and environment ➢ A day in the life of an article ➢ The why's and how's of the process ➢ The peer review process, including electronic submission and review systems ➢ Efficient journal administration: hints and tips, key tasks, problem solving, and forward planning ➢ The role of, and relationship with, the editor, editorial boards, reviewers, and authors Learning Objectives: By the end of the workshop attendees will understand the role of the editor, the editorial team and reviewers, and the relationship with these groups; gain a good understanding of the key tasks required of an editorial assistant or administrator; understand the journal review process and author expectations; gain useful tips on how to manage journal administration efficiently; gain advice on best practice from peers. **************************************** Understanding Journal Metrics For details: http://www.alpsp.org/ngen_public/article.asp?aid=76731 Date: Thursday, November 5, 2009 Tutors Marie McVeigh, Senior Manager JCR and Bibliographic Policy, Thomson Reuters Scientific David Tempest, Associate Director, Research & Academic Relations, Elsevier Who Should Attend: This workshop is designed for publishers, editors, librarians and academics who truly want to understand bibliometrics and how to put them to the best use. Overview: Do you really know what an Impact Factor is? Many of us think we know, but do we really? What about the Eigen factor and the H-index? These are three different metrics that tell us something about the usefulness and value of the journals we publish; wouldn't it be great to truly understand them and know how to use them to promote our publications? Two of the industry's leading experts will share their knowledge and help bring us to the next level. Program: ➢ How should the Impact Factor be used? ➢ What pitfalls should be avoided in using it? ➢ What are the H-index and Eigen factor? ➢ How do they differ from the Impact Factor? ➢ What do they tell us? ➢ What do usage reports and download counts tell us? ➢ As we move forward from the impact factor and other metrics, what can we learn from other measurements of quality and usefulness? ➢ What does the future hold in store? Learning Objectives: Having an accurate, thorough understanding of the various metrics that exist in publishing today will enable attendees to interact more effectively with authors, prospective authors, and librarians, and will also provide ideas for effective journals marketing. ***************************************** Sent on behalf of Isabel Czech, Executive Director ALPSP North America, Isabel.czech@alpsp.org
