*Please excuse any cross postings*

Hello,

I write a short survey column for The Charleston Report, "A publication
written for publishers, vendors, product developers, merchandisers, and
wholesalers who are interested in expanding their library market."  For the
upcoming issue I would l would like to write on how publishers and vendors
can best market their products and services to libraries. I am including a
link to a short survey (seven questions) on the topic but I am also listing
the questions below if you care to respond to me via email (off-list please
at kdevoe@gmail.com).  If you have time, please respond to any or all of the
questions and if you care to add anything feel free, as the purpose of this
column is to find out what librarians think.  Your participation is
appreciated.

Link to Survey:
http://www.surveymonkey.com/s.asp?u=91351702370

Thank You,

Kristen DeVoe
The Charleston Report/The Charleston Advisor

The Questions:
What type of library do you work in?
What specific information, if any, do you look for in publisher descriptions
of new monographic publications?
What specific information, if any, do you look for in publisher or vendor
descriptions of new electronic resources (including e-journals and/or
databases)?
How do you prefer to be contacted by a vendor or publisher?
Do you think that the publisher/vendor communication strategy should depend
on the type of product being promoted? If so, please explain.
What do you think is the most effective way for a publisher or vendor to
introduce new products to libraries (ie listserv announcement, direct
contact, conference showcase, etc.) ?
Please feel free to provide any other comments/suggestions for publisher and
vendor marketing tactics (ie favorite/least favorite tactics, etc.)