OCLC record #57370244 seems to confirm everyone's opinions.

>>> shadle@U.WASHINGTON.EDU 2/18/2005 11:54:29 AM >>>
Numbering has nothing to do with whether you have a major or minor
change
(successive record) in front of you.  If the title presentation on the
chief source (cover, since I assume there is no title page) is
"Studio"
then this is a major change and a successive record is needed.

Hope this helps.  Let me know if I'm misunderstood something (so
common
these days ;-)  --Steve

     Steve Shadle          shadle@u.washington.edu  *******
     Serials Access Librarian                         *****
     University of Washington Libraries, Box 352900    ***
     Seattle, WA 98195               (206) 685-3983     *

On Fri, 18 Feb 2005, Jean Shankle wrote:

> I have a question for those of you who do the cataloging of
periodicals and
> what this title would be considered....I keep putting this off
because I am
> stuck!
>
> AV Video Multimedia Producer has changed.  From how the publisher
says it in
> his letter on the first page (and it is a letter written by the
publisher
> Scott Gentry, vice president); they ceased AV Video.  And then
started
> Studio/monthly up as a new magazine.  Quoting "AVVMMP is gone and in
its
> place we've built something new......we re-engineered a new magazine
from
> the ground up: studio." and in the last paragraph "flip through and
get a
> feel for what our new magazine is all about."  Then on the front
cover they
> call this first issue of Studio for January 2005 their "premier
issue."
> THEN they give it the volume number 27.  AV Video's last volume was
26, so
> they are kept the volume numbers for Studio going from AV Video.
>
> I first thought it would be a title change.  EBSCO is calling it a
merge.
> As I re-read it I have changed my mind.
> It looks to me like AV Video would be considered ceased and Studio
would be
> considered a new title.
>
> Those of you in authority with the cataloging; what would you call
this?
> I really appreciate your help!!
>
> Thank you.
> Jean
>
> ############################
> Miss Jean Shankle
> Periodical Librarian
> jshankle@pcci.edu
> Pensacola Christian College Library
> Box 18000
> Pensacola, FL 32523
>