Jean,
I don't carry this title, but from your post I would make a new bib record
for the new title linking it back to the original.  I would close out the
bibliographic record for AV Video showing the inclusive dates for
publication (e.g., v.1 (19xx)-v.26(2004)) with a note that it is continued
by Studio and make a new bib record for Studio beginning the publication run
with v.27 (2004)-. (MARC tag 362)
If you are making MARC catalog records you would also add a 785 00
(continued by) entry in the AV Video bib record linking it to the new title
Studio bib record.  In the Studio record, the 362 entry will pick up the
issue numbering system where AV Video left off and I'd add a 780 00
(Continues) entry linking Studio back to the AV Video bib record.  You could
also put a 500 note in each mentioning the change.
For example:
245 00  AV Video
310     Monthly (or whatever it was)
362     v. 1, no. 1 (19XX)-v.26, no. xx (2004)(whatever he pattern was)
785 00  Studio--bib record no, ISBN etc.

245 00  Studio
310     Monthly
362     v.27, no. 1 (2004)-
780 00  AV Video--bib record no., etc.

Hope this helps.
P. J. Sottile
Technical Services Librarian
Washington, DC  20036

-----Original Message-----
From: Jean Shankle [mailto:jshankle@PCCI.EDU]
Sent: Friday, February 18, 2005 11:12 AM
To: SERIALST@LIST.UVM.EDU
Subject: [SERIALST] Serials Title that can't decide what it is

I have a question for those of you who do the cataloging of periodicals and
what this title would be considered....I keep putting this off because I am
stuck!

AV Video Multimedia Producer has changed.  From how the publisher says it in
his letter on the first page (and it is a letter written by the publisher
Scott Gentry, vice president); they ceased AV Video.  And then started
Studio/monthly up as a new magazine.  Quoting "AVVMMP is gone and in its
place we've built something new......we re-engineered a new magazine from
the ground up: studio." and in the last paragraph "flip through and get a
feel for what our new magazine is all about."  Then on the front cover they
call this first issue of Studio for January 2005 their "premier issue." THEN
they give it the volume number 27.  AV Video's last volume was 26, so they
are kept the volume numbers for Studio going from AV Video.

I first thought it would be a title change.  EBSCO is calling it a merge. As
I re-read it I have changed my mind. It looks to me like AV Video would be
considered ceased and Studio would be considered a new title.

Those of you in authority with the cataloging; what would you call this? I
really appreciate your help!!

Thank you.
Jean

############################
Miss Jean Shankle
Periodical Librarian
jshankle@pcci.edu
Pensacola Christian College Library
Box 18000
Pensacola, FL 32523