We have found that what the teaching faculty usually mean is that they do not want the students to just get articles from doing a "goggle" or "yahoo" search.  The articles that the students get from the specialized databases in the library are what the teaching faculty want the students to get. Have orientation classes so that both the faculty and students understand the difference.

Rosemary

Rosemary Burgos-Mira
Acquisitions/Gifts Librarian
Long Island University-CW Post
720 Northern Blvd.
Brookville, NY 11548
(516)299-3526-voice
(516)299-2470 -fax
rosemary.burgos-mira@liu.edu

	-----Original Message-----
	From: SERIALST: Serials in Libraries Discussion Forum on behalf of Emmett Denny
	Sent: Wed 4/21/2004 11:44 AM
	To: SERIALST@LIST.UVM.EDU
	Cc:
	Subject: Re: [SERIALST] Ideas for promoting and marketing the serials department

	I have found through my work at one college and one university that
	instructors unwittingly hinder electronic serial usage.  So often students
	come into the library and are shown electronic journals and their response
	at times is: "My teacher said I could not use any sources off the Internet.
	It has to be paper."

	Emmett Denny
	Interim Head of Technical Services
	Florida A&M University
	Tallahassee, FL   32307

	850.599.3926

	-----Original Message-----
	From: SERIALST: Serials in Libraries Discussion Forum
	[mailto:SERIALST@LIST.UVM.EDU] On Behalf Of Mays, Allison
	Sent: Wednesday, April 21, 2004 8:29 AM
	To: SERIALST@LIST.UVM.EDU
	Subject: Re: [SERIALST] Ideas for promoting and marketing the serials
	department

	Rachel -

	It sounds like you're doing a fair amount already. I'm at a small
	liberal arts college and our usage is increasing gradually/steadily as
	the students become aware of what is available. We have put information
	in our library newsletter but I'm sure hardly anyone reads it. We also
	stress ejournals in our bibliographic instruction classes; even if they
	don't "get it" totally, they've at least been introduced to it. But I
	attribute the increased usage to our one-on-one work with students as
	they stumble in the night before a paper is due. Once they realize what
	they can get online, there is no going back. Our faculty members are "on
	board" with ejournals and realize that's what the students want to use.

	It surprises me that your usage is low. As computer-savvy as college
	kids are today, they're totally gung ho about anything online; we have
	to drag them kicking and screaming to the paper. Does your college
	require a lot of papers? Ours does, and I think this accounts for our
	usage stats.

	I think you just have to keep chipping away at it.

	Allison

	Allison P. Mays
	Acquisitions/Serials Librarian
	Millsaps College
	1701 N. State Street
	Jackson, MS 39210
	601-974-1083
	maysap@millsaps.edu

	-----Original Message-----
	From: Rachel [mailto:rachelb@MACAM.AC.IL]
	Sent: Wednesday, April 21, 2004 4:37 AM
	To: SERIALST@LIST.UVM.EDU
	Subject: [SERIALST] Ideas for promoting and marketing the serials
	department

	Dear Librarians,
	I am looking for concrete ideas as to how to promote the serials
	department especially e-journal usage, which at the moment is relatively
	low. I already send faculty members TOC alerts and new journal
	information. I also post interesting articles on a cork board. Thanks
	for your help

	Rachel Ben-Eliezer
	Serials Librarian / ILL
	DAVID YELLIN COLLEGE OF EDUCATION
	LIBRARY
	POB 3578
	JERUSALEM 91035
	ISRAEL
	TEL: 02 6558180
	FAX: 02 6521548
	E MAIL: rachelb@macam.ac.il