Rachel -

It sounds like you're doing a fair amount already. I'm at a small
liberal arts college and our usage is increasing gradually/steadily as
the students become aware of what is available. We have put information
in our library newsletter but I'm sure hardly anyone reads it. We also
stress ejournals in our bibliographic instruction classes; even if they
don't "get it" totally, they've at least been introduced to it. But I
attribute the increased usage to our one-on-one work with students as
they stumble in the night before a paper is due. Once they realize what
they can get online, there is no going back. Our faculty members are "on
board" with ejournals and realize that's what the students want to use.

It surprises me that your usage is low. As computer-savvy as college
kids are today, they're totally gung ho about anything online; we have
to drag them kicking and screaming to the paper. Does your college
require a lot of papers? Ours does, and I think this accounts for our
usage stats.

I think you just have to keep chipping away at it.

Allison

Allison P. Mays
Acquisitions/Serials Librarian
Millsaps College
1701 N. State Street
Jackson, MS 39210
601-974-1083
maysap@millsaps.edu

-----Original Message-----
From: Rachel [mailto:rachelb@MACAM.AC.IL]
Sent: Wednesday, April 21, 2004 4:37 AM
To: SERIALST@LIST.UVM.EDU
Subject: [SERIALST] Ideas for promoting and marketing the serials
department

Dear Librarians,
I am looking for concrete ideas as to how to promote the serials
department especially e-journal usage, which at the moment is relatively
low. I already send faculty members TOC alerts and new journal
information. I also post interesting articles on a cork board. Thanks
for your help

Rachel Ben-Eliezer
Serials Librarian / ILL
DAVID YELLIN COLLEGE OF EDUCATION
LIBRARY
POB 3578
JERUSALEM 91035
ISRAEL
TEL: 02 6558180
FAX: 02 6521548
E MAIL: rachelb@macam.ac.il