This is a problem called 'guerilla marketing'. A type of 'in your face'
marketing that is pervading all aspects of the Internet. It is as bad as
telemarketing.

Is there any way that someone could program a pop-up box that says to 'see the
administrator' or circulation desk to appear when those words or similar words
show up on the screen? Or is this too ambitious at this time?

Sharon Wieczorek
Serials Supervisor
Mercyhurst College
Erie, PA 16546

Stephen Clark wrote:

> Subject:  Misleading statements on e-journal sites
> From:  Diane Paldan <ad1985@wayne.edu>
> Date:  Thu, 17 Apr 2003 13:06:40 -0400
>
> Has anyone experienced the frustration of patrons going to a journal
> website and getting the message.
>
> "Institution subscription expired in Jan. 2003"  --- when your
> institution NEVER had a print subscription or online access to the journal.
>
> Some patrons think we just forgot to pay a bill.  Have there been any
> attempts to get publishers to use language that is less misleading --
> more uniform.   It is a PR issue -- but it can be a significant one.
>
> Diane Paldan
> Serials Librarian
> Serials/Preservation Team
> Resource Services
>
> 159 Science and Engineering Library
> Wayne State University
> Detroit, MI  48202
>
> (313) 577-0222