This is not so unusual an occurence, particularly in the sciences.  I think the
reason for this type of "radical" action, seemingly for some reason which
appears to be minor, has less to do with larger ecological issues,  than it has
to do with a scientist spending years  researching a problem (sometimes
scientists have to pay journals to have their photographs featured), and they
want the end result to be accurate, in every technical sense.

I think the reason that journal prices continue to go up has more to do with
other big business issues, like constant upheavals and uncertainty in the
serials field, than it has to do with this type of case, where a demand for
accuracy has an unwelcome side result of wasting paper.

Best wishes,
Matt

"Blackwell, Lisa" wrote:

> Dear fellow Serials activists,
> Today I received in the mail what must be the most outrageous message I have
> ever seen from a publisher. The January issue of the journal "Experimental
> Biology and Medicine" came with the following notice:
>
> "Previously you should have received your copy of Experimental Biology and
> Medicine Volume 228, Number 1, January 2003. Unfortunately, there was a
> problem during the printing process which caused the color on the front and
> rear covers to be printed incorrectly. Please replace your original copy of
> this issue with this reprinted, corrected version."
>
> The new copy was an approximately 1/1000th lighter shade of mauve than the
> first copy. My question to Sheridan Press is this - was it really necessary
> to kill another forest simply because you weren't happy with the cover color
> of your journal?
>
> Question to serials librarians: Is it any wonder that our journal prices
> continue to escalate?
> Lisa
>
> Lisa S. Blackwell, MLS
> Assistant Librarian
> Children's Hospital Library
> 700 Children's Drive
> Columbus, Ohio 43205
> Phone: 614-722-3206
> Fax: 614-722-3205
> blackwel@chi.osu.edu <mailto:blackwel@chi.osu.edu>
>
> Confidentiality Notice: This e-mail message, from Children's Hospital,
> Columbus, Ohio, including any attachments, is for the sole use of the
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> this communication in error, please notify us immediately by reply e-mail
> and destroy all copies of the original message.  Thank you.

--

Matthew A. Person
Serials Librarian                        >)))'>
MBL/WHOI Library
7 MBL Street
Woods Hole, Massachusetts 02543 USA
phone: 508 289 7345  fax: 540 6902             >)))'>
email: mperson@mbl.edu
=======================================================
Member of NASIG - North American Serials Interest Group