Date: Fri, 14 Jun 2002 15:05:51 -0400
From: "Koveleskie, Judith" <kovelesk@setonhill.edu>
Subject: RE: Mis-addressing of labels (Was: Claiming Statistics)

One of the problems is that although the vendor sends correct
information, renewals are processed by people at the publisher who are
not always careful about entering data the same way from year to year.
If Street is spelled out on the current subscription and abbreviated as
"St." on the renewal, it may be processed as a new subscription.  In
fact, another librarian told me that publishers sometimes did this
deliberately to boost their circulation statistics for advertisers, but I
don't know if that is really true.  Our vendor is very careful about all
of this, so I am convinced that the problems are with the publishers.

Judith Koveleskie <kovelesk@setonhill.edu>