-------- Original Message --------
Subject: Pennsylvania Medicine
Date: Fri, 28 Jul 2000 09:21:20 -0400
From: Bridget Clancy <Bridget.Clancy@mail.tju.edu>

Hello,

I just wanted to pass on some information that may be helpful to others.

Our library has a subscription to _Pennsylvania Medicine_, published by
the
Pennsylvania Medical Society.  A couple of weeks ago, we received an
issue
(it is in a tabloid-style format), accompanied by a magazine-type
publication, with the title _Pennsylvania Medicine_, which on the cover
said
"Summer 2000" and "Supplement to Pennsylvania Medicine."  The tabloid
and
the magazine both had notices saying that the tabloid-style publication
was
ceasing with this current issue, and instead of receiving that,
physicians
would only receive e-mail updates and bulletins.  BUT, they would
continue
to receive the "new" _Pennsylvania Medicine_, which was for patients and
consumers to read, and that could be displayed in the physicians'
waiting
rooms.

I contacted the person at the e-mail address listed, and asked the
following
questions:

1.  Was my interpretation of the format, audience, etc. chage correct?
2.  Was the title going to remain _Pennsylvania Medicine_, or was it
likely
to change after this "supplement" issue?
3.  Would the e-mail bulletins be likely to have any type of continuing
title or regular pattern of publication?  (OK, I knew the answer to this
would be most likely to be "no", but I had to try ...)

To the individual's credit, I received a prompt response.  As to my
first
question, yes, my interpretation was correct.

Second, the title will remain _Pennsylvania Medicine_, so that readers
"will
feel comfortable with the continuing credibility of the magazine."

And three, as I suspected, no, there will not be any real organization
of
the e-mail communications.  They will be info on "breaking news."

I just thought that other libraries that receive this title and either
haven't figured it out yet, or maybe haven't received the latest issue,
would like to know what I was able to find out from the publishing
entity
itself.

Good luck!

Bridget Arthur Clancy
Serials and Electronic Collections Librarian
Scott Memorial Library
Thomas Jefferson University
1020 Walnut Street
Philadelphia, PA  19107-5587
(215) 503-8406
Bridget.Clancy@mail.tju.edu