*Cross posted to multiple lists*

Core webinar:  Creating a Strategic Library Communication Plan to Convey the Library's Value and Values

Date: Wednesday, September 16, 2020

All webinars are one hour in length and begin at 11 am Pacific, noon Mountain, 1 pm Central, and 2 pm Eastern time.

 

Description: A coordinated and strategic plan for communication and outreach strengthens your library’s value by creating a common experience and understanding by your library community, including users, boards, administrators, and donors as well as search engines and social media networks. This plan keeps the library focused on objectives from the strategic plan and not straying beyond the plan, which could otherwise drain resources from what is trying to be achieved. This webinar outlines the purpose and development of a library’s values, mission, and vision statements, a strategic plan, a communication plan, and the embedding of that plan in organizational culture.

Learning outcomes: 

1. How to create a mission statement, vision statement, values statement, strategic plan, and, ultimately, a communication plan. 

2. How to embed these statements and plans in the organizational culture. 

3. How to apply specific tools and templates to create a communication plan for your library. 

4. How to keep a communication plan an actively used resource in your library.

Who should attend?  

The primary audience of this series is library managers and leaders.

Presenter:

Doralyn Rossmann is Associate Professor and Head of Digital Library Initiatives at Montana State University (MSU) in Bozeman, Montana. She holds an MSLS from UNC-Chapel Hill and an MPA from MSU. Her research includes public budgeting, social media practices, and organizational structures and communication. This presentation builds on her series of articles in Library Leadership & Management (https://journals.tdl.org/llm/index.php/llm/article/view/7322/6512).

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Registration Fees:  Core Member $43; Non-member $59; Group rate $129 

For additional information and access to registration links, please go to the following website: 

http://www.ala.org/core/ce/webinars/091620

Core webinars are recorded and registrants receive a link to the recording shortly following the live event.

For questions about registration, contact ALA Registration by calling 1-800-545-2433 and press 5 or email registration@ala.org

For all other questions or comments related to the webinars, please contact alctsce@ala.org

Posted on behalf of the Core Continuing Education Committee.