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Subject:
PRESS RELEASE: New House Style for De Gruyter Books and
Periodicals |
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From:
<Ulrike.Lippe@degruyter.com> |
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Date:
5/16/2012 7:55 AM |
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To:
<serialst@list.uvm.edu> |
PRESS RELEASE
New House Style for De
Gruyter Books and Periodicals
Berlin, 16 May 2012 – As part of an intensive
collaboration with the renowned design agency Edenspiekermann,
the De Gruyter House Style project group has developed a new
typography that will now be introduced for the internal layout
of all periodicals and books.
"The new house style will provide De Gruyter's
publications with a distinct and unmistakable character,"
Production Director Gregor Messmer said. "In developing the new
typography, we sought to ensure clear structure and legibility,
as well as a high degree of readability for all publication
types and subject areas."
The new typography is based on the "Meta" font
family, which was expanded with a host of new custom characters
for De Gruyter. The new font, named "De Gruyter Meta Science,"
includes a complete selection of Latin, Greek, and phonetic
unicode characters, as well as a large private use area. The
unique design of the typeface in combination with the use of
dynamic font sizes provides a clear typographic style that will
considerably augment the visual appeal of De Gruyter's print and
electronic publications. De Gruyter will gradually
transition to the new typography for all publications over the
course of the year.
In 2009 the publishing house relaunched its
corporate design for all book covers, advertising materials, and
business stationery, thus establishing a consistent brand
image. "The introduction of a new and unified typography for
our publications is a natural extension of this branding
effort," Katja Brockmann, the House Style project manager, said.
"The visual appeal of the typography will be sure to enhance the
positive perception of our products."
Contact
Ulrike Lippe
Manager Public Relations
Phone +49(0)30-260 05 153
ulrike.lippe@degruyter.com
De Gruyter: The
independent academic publishing house De Gruyter can look back
on a history spanning over 260 years. The publishing group with
headquarters in Berlin and Boston annually publishes over 800
new titles in the humanities, medicine, science and law and
approx. 500 journals and digital media. http://www.degruyter.com/