From: Michelle Norell (mlnorell@gmail.com)
To: SERIALST
Subject: SSP 2011 Fall Seminar Series (Nov. 8-9)
Date: 10/5/11 1:03 PM



Register Today for the Society for Scholarly Publishing's Fall 2011
Seminar Series to Receive the Early-Bird Rates!!


LOCATION: American Geophysical Union, 2000 Florida Ave. NW, Washington, DC

Join your colleagues and other experts from across the scholarly
communication spectrum for this exciting and informative series of
seminars. Attend one or both to take advantage of opportunities for
lively conversation and valuable networking.

SEMINAR 1: Content and Apps for Mobile Devices:  Engaging Users in the
Mobile Experience
DATE:   Tuesday, Nov. 8, 2011  (8:00 am to 5:30 pm, includes
Continental Breakfast, Refreshment Breaks, and Lunch)

The increasing popularity and use of mobile devices like smart phones,
e-readers, and tablet PCS are transforming the way users access and
interact with information. Publishers and librarians are responding to
these constantly connected users with new services and new content
formats.

This seminar will feature a detailed case study and presentations by
STM and humanities publishers and librarians who will share their
perspectives on delivering, providing, and accessing content in the
mobile arena.

The focus of the presentations will be on the user -

* How are publishers and librarians engaging the user
* What do users want from the mobile experience?
* How are users interacting with mobile content?

Don't miss this interactive seminar - there will be dedicated for
participant commentary and Q&A.


SEMINAR 2: Moving to the Online-Only Journal:  Breaking Free of Print
Constraints
DATE:   Wednesday, Nov. 9, 2011  (8:00 am to 5:30 pm, includes
Continental Breakfast, Refreshment Breaks, and Lunch)

Have you decided to move your publications to an "online only" format,
or are you currently weighing the risks and rewards of such a
strategy?

This full-day seminar will explore the issues that will arise when you
move a publication to an online-only format, and the opportunities
that become available when you break away from a print-based medium.

The speakers will address concerns about eliminating print, including:

* Protecting advertising revenue
* Converting print subscribers to online readers (especially those who
receive print as a member benefit)
* Managing challenges of archiving
* Developing pricing strategies

The seminar speakers, who represent publishers breaking new ground in
the online presentation of content, will provide examples of their
features, discuss issues - and solutions - related to continuous
publication, and examine the expanded and creative use of linking and
videos.

FOR MORE INFORMATION AND TO REGISTER:   www.sspnet.org