Email is still one of the most powerful business tools around — and in 2025, it’s more important than ever. With more than 90% of organisations relying on email as a key part of their operations, it’s the go-to for communication, collaboration, and outreach.
If you’re only using email for day-to-day back-and-forths, the behind-the-scenes effort might go unnoticed. But for any business using email for marketing or managing group discussions, you’ll know just how demanding it can be to keep things running smoothly.
Whether it’s managing contact lists, syncing data across platforms, or making sure the right messages reach the right people at the right time — it all adds up. And it’s a serious drain on time and resources if you don’t have the right setup.
That’s where email automation comes in.
In this article, we’ll introduce nine of the best group email automation tools for 2025 — tools that can help you save time, reduce errors, and maximise the performance of your email communications.
3 tools that help connect your email to other business data
Email automation in 2025 isn’t just about sending messages. It’s about creating smart workflows that react to what’s happening across your business.
Say someone signs up through your website or is added to your CRM — automation can update your email list instantly and send a welcome email, without anyone lifting a finger.
Some email platforms come with built-in integrations, but these can be limited — not all systems are supported, and functionality can be basic. That’s why many businesses are turning to Integration Platforms as a Service (iPaaS), which give you more flexibility and control over your automations.
At Simplelists, for example, we’ve built in Zapier integration — giving our users access to over 6,000 compatible apps and tools to connect with.
Here are three standout iPaaS tools in 2025:
Zapier
Zapier remains the gold standard in 2025 for no-code automation. It’s user-friendly and supports thousands of integrations — ideal for businesses that want powerful automations without writing a line of code. Recent updates have improved speed and error handling, and it’s still a top pick for small to mid-sized teams looking for efficiency.
Integrately
With a focus on simplicity, Integrately offers a drag-and-drop interface and fast setup. In 2025, it supports around 1,100 apps — fewer than Zapier, but still plenty for most businesses. Its lower pricing and one-click workflow options make it a solid choice for smaller teams or those just starting with automation.
Make (formerly Integromat)
Make offers a more visual, flexible approach to automation. It’s powerful and customisable, although it has a steeper learning curve than some alternatives. In 2025, Make is a favourite among technical users who want to build complex workflows with fine-tuned logic and API calls.
3 of the best group email automation tools
Group email continues to be essential for collaboration — whether you’re managing internal comms, coordinating community updates, or running email-based discussion groups.
Done right, group email ensures transparency, saves time, and keeps everyone aligned — without endless ‘CCs’ or forgotten ‘reply all’s’. But without the right automation in place, managing group emails can quickly become a headache.
Here are three group email automation tools that are standing out in 2025:
Gaggle Mail
Gaggle Mail remains a strong option in 2025 for teams looking for a simple, reliable group email solution.
Its clean interface and intuitive setup make it ideal for non-technical users, and it handles list management with ease. While it doesn’t offer the advanced integrations or deep customisation of other tools, for small teams and local groups, Gaggle Mail gets the job done efficiently.
Groups.io
If you need more than just email, Groups.io delivers. In 2025, it’s still popular among online communities, academic groups, and volunteer organisations.
You’ll find features like calendars, file sharing, polls, and chat rooms built right in — which makes it more than just a mailing list manager. However, its per-user pricing model can add up quickly for larger lists, so it may be best suited for tightly managed groups.
Simplelists
Simplelists has gone from strength to strength — and in 2025, it’s one of the easiest ways to manage and automate group email.
Built with simplicity in mind, it’s ideal for organisations that want to save time, reduce admin, and improve data accuracy. You can manage unlimited email lists from a single account, with no hidden costs. And thanks to its Zapier integration, you can connect Simplelists with thousands of other tools — helping you keep your data clean, your lists up to date, and your workflows running on autopilot.
Whether you’re a legal firm, university, nonprofit or small business, Simplelists is built to scale with you.
3 of the best email marketing automation tools
Group email platforms are great for collaboration and list-based communication. But if your goal is lead generation, nurturing customer relationships, or increasing sales, you’ll want a dedicated email marketing automation tool.
Here are three of the best-performing platforms in 2025:
Brevo (formerly Sendinblue)
Brevo continues to impress in 2025 as a budget-friendly, all-in-one marketing platform.
It blends email, SMS, WhatsApp, and basic CRM tools in a simple, user-friendly interface. The drag-and-drop editor helps you build beautiful emails quickly, and powerful segmentation tools let you personalise campaigns based on user behaviour. Brevo’s pricing is still based on the number of emails you send — not your list size — making it especially attractive for growing businesses and small community groups.
With improved deliverability (now averaging around 88–90%) and GDPR-compliant infrastructure, Brevo is a strong all-rounder this year.
Drip
Tailored for e-commerce, Drip is purpose-built to help online stores engage customers and drive repeat purchases.
In 2025, it continues to shine with features like product recommendations, abandoned cart recovery, and dynamic segmentation based on customer behaviour. The addition of SMS and revenue tracking dashboards means you can clearly measure the impact of every campaign.
Drip is ideal for Shopify, WooCommerce, and Magento users — though it may be overkill if you’re not running an online store.
ActiveCampaign
Still a leader in 2025, ActiveCampaign offers some of the most advanced marketing automation capabilities available.
Perfect for small-to-mid sized businesses with a technical edge, it supports powerful workflows, conditional content, and CRM automation. Its predictive sending AI and deep integrations make it a go-to for SMBs wanting to scale their marketing efforts without enterprise-level complexity or cost.
It’s not the simplest platform to get started with, but if you’re willing to invest a bit of time, the ROI can be huge — especially with recent improvements to deliverability (94%+) and list management.
Ready to automate your email with Simplelists?
Whether you’re streamlining your group email workflows or stepping up your email marketing game, automation can transform how you communicate.
At Simplelists, we make it easy to connect your emails with the rest of your tech stack — thanks to our Zapier integration and support for powerful group email automation.
No complex setup. No surprise costs. Just scalable, secure, and professional email management for modern businesses.
Try Simplelists free for 30 days and see the difference for yourself.